Marketing Blog

More than just Advertising 

Most people believe that marketing is just advertising  and sales.  However, I'm here to separate the good from the bad marketing. Vast marketing attempts have been made, each called something else...

 

  

 

Viral marketing, buzz marketing and now the World Wide Rave, everybody seems to have the answer to what will sell your ideas and products.

 

Marketing is like advertising on steroids. It's about creating a "buzz"! It's about getting people excited. It's getting people talking and wanting to pass "the word" to their family and friends.

 

Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing.

 

The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

 

The ultimate goal of this blog is to provide you with the tips, tricks, tools, links and books needed to succeed in  today's competitive global economy.

 

Bellow you will find several FREE ebook downloads about marketing. You may want to take advantage of  this opportunity before I start charging for them.

 

 

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Funny Marketing Video! 75,329 views viral!

Posted by Thomas Retterbush on Sunday, August 29, 2010 In : Marketing 


That's all for this post folks! So, don't bother continue reading, because I just don't know how to get rid of the "continue reading" message.
Continue reading...
 

5 Easy Lessons About Marketing, Tactics & Life

Posted by Thomas Retterbush on Friday, July 30, 2010 In : Strategy 


In marketing as in life, don't forget to have a little fun and enjoy life, because if we aren't having a good time, why are we doing this? If you're not having fun, you're not going to get anywhere in life, whether it be in business, money, love or happiness.

As the head of Governors Island, Leslie Koch put a forgotten little 172-acre island off the coast of Manhattan on the cultural map.

In just a few years, she increased visits to the island from 8,000 people to over 275,000 and got the cit...


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Marketing's Great Secret

Posted by Thomas Retterbush on Sunday, June 13, 2010 In : Public Relations 



Do you know what the best type of Marketing is for your company?

How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?

Well whilst each of these are perfectly valid marketing routes and one's any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!

That's right Ladies and Gentlemen, if you're working with a tight marketing budget (or indeed with no set marketing b...


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How to Initiate Triggers that Compel People to Happily Spread Your Ideas

Posted by Thomas Retterbush on Monday, May 31, 2010 In : Viral Marketing 



The humorous picture above beautifully illustrates my piont, of how an idea can quickly travel from mouth to mouth, until it become viral and looses all control and.

Seemingly overnight, David Meerman Scott created the “World Wide Rave”, when collectively, a product, a brand or you are instantly known all over the world.

However the World Wide Rave has been around long before Mr. Scott was even born. It’s just that up to now, it was known as viral marketing.

Whether you call it a Worl...


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New Economy Superstar

 

        FREE INSTANT DOWNLOAD

    

Corbett Barr has taken the time to put together an exceptional e-book titled New Economy Superstar with the goal of  highlighting the change and opportunity going on in the way people live and work.

What will you learn in the book?

  • Why the New Economy is the biggest opportunity of this generation
  • How small businesses and individuals are beating big businesses
  • Who the Superstars of the New Economy are and how to join them
  • How the benefits of the New Economy will enable your dream lifestyle
  • 10 essential tips for succeeding in the New Economy and how to get started

Corbett’s writes; "This isn’t a book about fame or celebrity or making millions. It’s about a new type of success that isn’t reserved for the lucky and well-connected few. This opportunity wasn’t available until just a few years ago, and you’re just in time to take advantage of it."

ID #: EB03-010

Author: Corbett Barr

Format: PDF

Delivery: Immediate Download

Pages: 82

List Price: N/A

Regular Price: N/A

Special Price: FREE

 

The New Rules of PR, by David Meerman Scott, Author of World Wide Rave

 

        FREE INSTANT DOWNLOAD

    

This is an ebook about using press releases to reach buyers directly. When first released, The new rules of PR: How to create a press release strategy for reaching buyers directly was downloaded more than 15,000 times in just the first week!

Since then, David Meerman Scott has been happily watching the wave of interest from this effort and is amazed by the metrics:
"When I first put it out, there was precisely one hit on Google for the exact phrase 'new rules of pr.' The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others."

Nearly a year since the release of the first edition, more than 150,000 people have downloaded it (so far).

David McInnis, founder & CEO of PRWeb, a Vocus Company, was among the very first people to download the ebook, write about it on his blog, and help push the viral marketing buzz. McInnis suggested David do a second edition of the ebook and  also contributed a series of newsmaker tips. McInnis and the team at PRWeb have pioneered social media tools for press releases such as tagging and trackbacks, so he is the ideal person to put his stamp on this new and improved edition.

Download your complimentary copy of The New Rules of PR now.

If you read The New Rules of PR for the first time, prepare to learn about a new way to get your organization noticed on the Web. 

ID #: EB03-007B

Author: David Meerman Scott

Format: PDF

Delivery: Immediate Download

Pages: 22

List Price: N/A

Regular Price: N/A

Special Price: FREE

 

The New Rules of Viral Marketing, by David Meerman Scott, Author of World Wide Rave

  

        FREE INSTANT DOWNLOAD

    

Feel like being empowered today?  Then do yourself a favor and download David Meerman Scott's new FREE ebook The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas fo Free. By page five, this online thought leadership guru will have you planning hundreds of ideas to put the strategies to work for your clients--or yourself.

I credit him with saving me from what I see as the eventual fate of other PR professionals who fail to jump on the new marketing train--a blank client list or unemployment. Read and learn, people. While you're at it, subscribe to his blog.

After you read the book, you might be left wondering why David would give something that valuable away for FREE. As part of "A Brand You World" global telesummit, David presented a riveting personal case study revealing how giving away the free ebook The New Rules of Marketing and PR launched a viral firestorm. 

ID #: EB03-008

Author: David Meerman Scott

Format: PDF

Delivery: Immediate Download

Pages: 34

List Price: N/A

Regular Price: N/A

Special Price: FREE

 

Lose Control of Your Marketing, by David Meerman Scott, Author of World Wide Rave

 

        FREE INSTANT DOWNLOAD

    

As a forerunner of the award-winning Bestselleing, World Wide Rave, by David Meerman Scott, this book will get you started with viral marketing.

You too can trigger a World Wide Rave: when people can't stop talking about you, your company, and your products, a World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune.

How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

This book will get you started with the new rules of successful marketing and PR, but it will have you wanting to read more of David Meerman Scott grounbreaking tactics. You will be Googling for the book, World Wide Rave, before you even finish Lose Control of Your Marketing.

ID #: EB03-009

Author: David Meerman Scott

Format: PDF

Delivery: Immediate Download

Pages: 33

List Price: N/A

Regular Price: N/A

Special Price: FREE

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