The humorous picture above beautifully illustrates my piont, of how an idea can quickly travel from mouth to mouth, until it become viral and looses all control and.

Seemingly overnight, David Meerman Scott created the “World Wide Rave”, when collectively, a product, a brand or you are instantly known all over the world.

However the World Wide Rave has been around long before Mr. Scott was even born. It’s just that up to now, it was known as viral marketing.

Whether you call it a Worl...


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