In marketing as in life, don't forget to have a little fun and enjoy life, because if we aren't having a good time, why are we doing this? If you're not having fun, you're not going to get anywhere in life, whether it be in business, money, love or happiness.

As the head of Governors Island, Leslie Koch put a forgotten little 172-acre island off the coast of Manhattan on the cultural map.

In just a few years, she increased visits to the island from 8,000 people to over 275,000 and got the cit...


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