The humorous picture above beautifully illustrates my piont, of how an idea can quickly travel from mouth to mouth, until it become viral and looses all control and.

Seemingly overnight, David Meerman Scott created the “World Wide Rave”, when collectively, a product, a brand or you are instantly known all over the world.

However the World Wide Rave has been around long before Mr. Scott was even born. It’s just that up to now, it was known as viral marketing.

Whether you call it a World Wide Rave or viral marketing, most of the time it happens by accident. Yet, what if you could create one? It would change everything!

We are lucky. We are living in an age where anyone can reach everyone in the world directly. Today the technology exists so that  without spending a fortune on advertising or public relations to influence the media to report about us, our products or services.

One observable fact of the Internet is that when an idea takes off, it can push a person, product or company to fame and fortune overnight. Free.

Creating a World Wide Rave, which I prefer to call a viral marketing publicity stunt, where other people spread your story for you, is the quickest way to become rich and famous, period. One person spreads it to the next, then that person spreads it to yet another, and so on. It’s almost like a virus.

Each connection extends your story to a new person, someone you never would have contacted yourself! It's like a concert and somebody starts to applaud. Soon everybody is clapping. It’s viral.
Viral Marketing Rules

Nobody (but you) cares

People today are very egotistical and selfish. People only care about themselves. All they want is something to make them happy and ways to solve their problems. To persuade people to talk or write about you, your company, product or ideas, you must not glorify yourself. Do not try to buildup your company, product or ideas.  You need to create something remarkable and attention-grabbing that will generate buzz online. Don't worry about selling or making money, seeing as once you become famous, people will trip over themselves to buy, rent, lease, beg, borrow or steal what you are offering.

No high-pressure tactics

Throughout history, companies have spent big bucks on marketing intended to intimidate people into buying. New and improved! Better! Stronger! Faster! Longer lasting! You name it! This is not how you get people to spread your message. It’s when you have something of value, something that will help enjoy themselves, people feel better or solve a problem that you get them talking.
Lose control.

You don’t need lists, opt-ins or even addresses or phone numbers. You need to make your valuable substance free, freely available and shareable. You must comprehend that something viral is not about leads. It’s about ROI, or Return On Investment.

Create triggers

It’s just like getting followers on Twitter. To get followers you must follow people first. To get a trophy you’ve got to participate in something.

If you want to spread the word, you need to get involved in forums and online communities to get in touch with the people who enthusiastically share. 

When you have created valuable, funny, interesting commendable or even shocking, it's geared up to go viral. Now all you need to do is pull the trigger to get people talking. And while they are talking, they will produce all kinds of buzz. In no time it will be all over the search engines. The best way to drive people to your business by way Google, Yahoo or Bing is to create something viral. A World Wide Rave if you will.

The end result will be your Web sites quickly rising to the top of page #1 of every single search engine. Oh, and you becoming rich and famous.

I strongly suggest you read all 3 of David Meerman Scott's books,The New Rules of PR, The New Rules of Viral Marketing and Lose Control of Your Marketing, as well as The New Economy Superstar, by Corbett Barr, all of which I have available for you as free PDF downloads bellow. No sign-up, no opt-in, no obligations, no kidding, just click on "save as" to your computer and "wallah", it's yours.

To your success!

Enjoy.