Many book authors set up a profile on Facebook, but fail to take full advantage of this powerful networking tool. Below are six strategies for promoting books and authors on Facebook:

1. Take full advantage of the promotional opportunities on your Facebook Profile. For example, just below your photo is a small box where you can enter a concise description of what you do, including the title of your book and a link to your book sales page.

The About Me box (under Personal Information) is a g...


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