Congratulations, you're published! I know you want to sell as many copies of your book as possible, but make sure the choices you make also make sense for your book—and not just because you think you'll get on Oprah.
 
I've known authors lured into inappropriate marketing plans by big, flashy names and promises of stardom, wasting thousands of valuable marketing dollars and heading in a direction that wasn't right for them. Don't let this happen to you.
If you're serious about your work, and r...
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